— Journal —
Writing on men's skincare, common mistakes, what actually works, and the inside-the-industry stuff most people don't talk about.
— The Archive · Vol. 01 —
A licensed esthetician watches a vintage British Pathé clip about men getting facials — and breaks down what the industry got right, what's aged badly, and why 70% of his clients today are men.
By Jeff Mendoza · Read article ↗
— Skin science · Common mistakes —
A licensed esthetician on the difference between what your skin needs and what someone is trying to sell you — and how to spot a sales pitch from real advice.
By Jeff Mendoza · Read article ↗
— Treatments · Honest answers —
The honest answer from a 13-year esthetician — not the one designed to sell you a monthly membership. Here's how often you really need a facial.
By Jeff Mendoza · Read article ↗
— Men's skincare · Industry —
A male esthetician on why men are finally booking facials, learning ingredients, and treating skincare like fitness — plus the biggest mistakes guys make.
By Jeff Mendoza · Read article ↗
— Want more? —
New articles, behind-the-scenes content, and the occasional opinion drop on Instagram.
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