The Problem With Polarizing Skincare Advice (and How to Spot It)
If you spend any time on skincare TikTok or Instagram, you’ve seen it. The dramatic statements. The extreme “never use this ingredient” or “this product will ruin your skin forever” videos. And you know what? They work. They get clicks, comments, and shares.
If I really wanted to go viral, all I’d have to do is post a video saying:
“Retinol is the most disgusting ingredient you can ever put on your face.”
Within minutes, half the comments would be cheering me on and the other half would be ready to fight me in the DMs. And the algorithm would be thrilled—because nothing boosts engagement like a little online drama.
Sound familiar? It’s not just skincare. This is literally how politics works—simplify, polarize, and push people into choosing sides.
Why This Works for Social Media
The short answer? Nuance doesn’t trend.
If someone posts a video explaining:
What retinol is actually good for
How to use it properly
Who should not use it
…most people will scroll right past. It’s not provocative enough to spark an emotional reaction. But that’s exactly the type of content that actually helps people make informed decisions about their skin.
Full Transparency—I’m Guilty Sometimes, Too
I’ll be honest: I’ve made those three-second hooks to grab your attention. The difference is, I always try to lead you into a more balanced, real conversation. Because skincare isn’t one-size-fits-all. What works for me might be a nightmare for you, and vice versa.
How to Spot a Creator Who’s Just Doing It for Clout
Next time you’re scrolling, look out for these red flags:
Extreme, clickbait statements – “NEVER use this” or “This will destroy your skin forever.”
Zero nuance – They speak as if everyone has the same skin type and concerns.
No evidence – No sources, studies, or dermatologist input—just “trust me.”
All drama, no education – The goal is to stir emotions, not provide value.
Engagement farming – They phrase things to encourage arguments in the comments.
Why This Matters
When creators prioritize shock value over accuracy, they’re not helping you… they’re just playing the algorithm. And while drama might get views, it also spreads misinformation and confuses people about what’s actually good for their skin.
The Bottom Line
If you’re deep in the skincare algorithm, remember this: your skin doesn’t need a political party, it needs facts. Look for creators who give you context, share evidence, and respect the fact that everyone’s skin is different.
Because education might not always go viral—but it’s the best thing for your face.